Phaze 3's journey began in 1996. Phaze 3 was Houston's first Latin male pop/R&B/freestyle group of its kind. After 7 years together the group members parted ways in the Spring of 2003. Rolando continued his career in the music business, but transitioned into artists development & management with the launch of Roland Entertainment in the Spring 2004 which later also transitioned into an indie label. Managing and developing the careers of Baby Jay, David Enriquez, and late Kolor Blynde(RIP).